Every year, the biggest names in automotive manufacturing descend on SEMA to showcase the latest innovations in aftermarket performance and design. Toyota even brought the Scion 01 side-by-side concept, powered by the same 2.4-liter turbo hybrid you’ll find in the Tacoma and 4Runner. But today we’re zeroing in on the latest overlanding products at the SEMA 2025.
Overlanding Gear from Sema 2025
Overland Vehicle Systems
Showcased one of the smartest modular truck cap setups on the floor. Their Expedition Series caps and tents feature a stainless-steel cap with anti-theft screens, MOLLE panels, and lockable gullwing doors. What makes the Expedition stand out is that you can start with just the cap and later add the tent extension with a full pass-through as funds permit. It’ll be available for just about every make and model of truck, and the complete kit, including cap and tent, will start at around $ 6,800.
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NovSight
Brought some of the most advanced lighting tech to the show. Their Cyber 1 headlights feature a fully customizable lens. Using their app, you can upload graphics, colors, and animations. The light output is an impressive 2,100 lumens. They also launched an updated version of their Halo Pro pods, a wireless voice-activated switch panel, and their ultra-rugged wireless Cyber Toggle Switch pod.
Amber Adventure
From Calgary, Alberta, they showed off some rooftop tents designed for serious 4-season use. Their Bivouac two-person, wedge-style tent is perfect for SUVs, and their Cabin series foldout tents are available in king and queen sizes. Both include diesel-heater ports, blackout fabric, X-hinge, built-in lighting, T-track slots all around, and an aluminum hardshell. Both feature-packed tents come in at a fantastic price of $ 2,200-$ 2,600 US.
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Onward Supply
Made its SEMA debut with a complete line of modular storage gear. Their MAP mounting system is a modern twist on MOLLE, allowing you to attach and detach accessories in seconds. Hard-sided totes, text-sling organizers, bench-seat setups, and their new daily-driver series are all built around some of the best materials available.
Iceco
It is the gold standard when it comes to portable refrigeration, and they brought their A-game as always. The APL and VL series fridges offer reversible lids, removable dual-zone cooling, Bluetooth control that syncs with Apple CarPlay, and upgraded baskets for better organization. Their new IPT20 center-console fridge is designed to fit full-size trucks and can operate entirely off the PB250 portable battery. Iceco also showcased custom collaboration fridges featuring Baja Designs, WARN, KC, and Diode Dynamics, and previewed their first soft-sided fridge, set to release later this year.
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Flated
Continues to prove that innovation doesn’t have to weigh a ton. Their Air Topper is an inflatable drop-stitch truck cap that’s rigid, highway-safe, and strong enough to haul kayaks. They are made of the same material as rifts and inflatable paddleboards. It sets up quickly, packs into a duffel, and pairs with the Air Deck sleeping platform for hidden under-bed storage. Their inflatable couch and furniture, which initially started as a joke, ended up being one of the most talked-about items at the show.
IM Camper
When an engineer and avid overlander decides to start a company, you get truly innovative designs, such as those from. They showcased some of the most advanced and unique rooftop tents at SEMA. Their hard-sided tent deploys electrically in about a minute and includes a 360-degree camera system with an interior screen. They also have a sharp-looking truck cap design, a pressurized hot water shower, a 270-degree awning, and a collapsible mobile kitchen unit.
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Carbon Off-Road
From Australia, they brought out the RS9S competition winch. It’s running an eight-horsepower motor and an 80-to-1 gearbox built for competitions like King of the Hammers. Their 12,000-pound winch, which weighs only 57 pounds, comes with a lifetime mechanical warranty and remains one of the lightest, high-performance winches on the market.
Inspired Overland
Showed off US-made, ultra-light rooftop tents, including the Carbon X and Stargazer Duo. Expect heater ports, self-inflating mattresses, improved airflow, and a low-profile closed height that fits between most roof rack rails. The Stargazer model features a full rigid polycarbonate skylight. These carbon fiber tents are ultra-lightweight – the lightest weighing 76 lbs and the heaviest weighing 125 lbs. And you’d think that, with them being carbon fiber, they’d be costly. They are not. Pricing ranges from $1000 to $2300.
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XG Cargo
introduced a clever magnetic storage solution. Their new cargo pods attach with high-strength neodymium magnets, holding up to 150 pounds. They snap on and off instantly, making them a clean, modern alternative to traditional MOLLE panels. XG is a preferred partner of Ford, allowing you to find all XG Cargo products on the Ford accessories website.
Empower Lights,
A division of SoundOff Signal highlighted their American-made silicone-lens lighting. The lenses flex instead of cracking, don’t yellow, and resist impact and abrasion. They had rock lights, scene lights, interior bars, and commercial-grade amber lighting, all of which were built with lifetime warranties.
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Built Right Industries
Showcased their U.S.-made storage and mounting systems. Their powder-coated bedside racks and MOLLE panels fit precisely with no drilling and turn dead space in your truck bed into usable, organized storage.
SEMA 2025 delivered a wave of innovation aimed directly at the overlanding and off-road world. Whether it’s lighter gear, smarter tech, or modular systems designed to grow with your build, this year’s lineup shows exactly where the industry is headed.
